PROJECT OVERVIEW
Plexable shaped DadCam as a tactile mobile camera and editor built around retro film character. The experience connects capture, live preview, non-destructive editing, and export without losing the immediacy that makes a camera app useful.
CLIENT
DadCam
MY ROLE
Product design, via Plexable
SCOPE
Mobile experience, camera and editing workflows, interaction design, visual system, gestures, haptics, and export
VALIDATION
Shipped public app for iPhone and iPad
TIMELINE
2024–2025
TEAM
Plexable designed DadCam with founder and developer Omar Aref.
The context
DadCam turns a phone into a deliberately nostalgic creative tool. The challenge was to create enough texture, control, and personality for expressive work without slowing down capture or overwhelming a small screen.
My responsibility
The engagement connected camera capture, live preview, non-destructive editing, texture controls, and export into one mobile experience.
Making nostalgia usable, not ornamental
CONSTRAINTS & TRADE-OFFS
Creative control without a heavy editor
● RESEARCH & CONTEXT
Designing for the moment of capture
The design focused on observable interaction constraints: keeping capture immediate, placing deeper controls in Studio, and using gestures and haptics to reinforce state.
● PRODUCT DECISIONS
Three decisions behind the experience
● PROCESS & EVIDENCE
The capture-to-export flow, control hierarchy, treatment states, interaction prototypes, and recurring component rules show how the tactile concept became a usable mobile product.
More work
WHAT'S NEXT STARTS WITH A CONVERSATION.