PROJECT OVERVIEW
I served as Lead Designer through Plexable on Revel Street, a B2B platform for corporate event teams. The product brings venue discovery, proposals, outreach, and follow-up into one operating workflow.
CLIENT
Revel Street
MY ROLE
Lead Designer, via Plexable
SCOPE
End-to-end B2B product design across venue sourcing, AI-assisted workflows, proposals, outreach, and follow-up
VALIDATION
Public product evidence and a repeat-client testimonial
TIMELINE
2026 engagement
TEAM
I led design through Plexable; the studio delivered the product design end to end with the Revel Street team.
The context
Corporate event teams move between venue databases, email, decks, and follow-up tools. Revel Street brings those steps into one workflow backed by a database of more than 20,000 private-dining venues.
My responsibility
I led the design of the product model and the workflows that connect sourcing, venue comparison, proposal creation, outreach, and follow-up. The Plexable team carried that direction across the full experience.
Turning venue search into an operating workflow
CONSTRAINTS & TRADE-OFFS
A large catalogue only helps when it narrows the decision
● RESEARCH & CONTEXT
Designing around the planner's full job
Event planners do not stop at venue discovery. They qualify options, build a recommendation, contact venues, and follow up. I designed the product around that full job.
● PRODUCT DECISIONS
Three decisions that shaped the product
● PROCESS & EVIDENCE
The workflow map connects event briefs, venue evidence, shortlist logic, proposals, outreach, and follow-up. Each stage preserves the evidence planners need to make a recommendation.
WHAT I’D IMPROVE
What improved
Venue sourcing, comparison, proposals, outreach, and follow-up became one connected workflow.
Sourcing, proposals, outreach, and follow-up read as one operating system.
WHAT I LEARNED
What I learned
Large data sets need decision structure, not more surface area.
AI should support professional judgment and preserve the evidence behind it.
More work
WHAT'S NEXT STARTS WITH A CONVERSATION.